Photokina 2018 is around the corner. This year its going to be from 26th to 29th of September. A day shorter than previous years. Photokina 2018 is also going to be the last one that is held in fall. next one is already next spring, in May 2019. An now on Photokina will be every year.
The idea behind the schedule change is the change of the market. A quote from a press release from 23rd of May 2017 :
"The digital transformation of the imaging industry is advancing, and thus opening up new perspectives and value creation potential. The new date and the annual cycle should in future make photokina even more attractive to all providers of the imaging ecosystem. In this way, we show the specialised trade, the media and our users an even broader bandwidth of state-of-the-art products, applications and services in Cologne which especially suits the young imaging culture," Rainer Führes, chairman of the board of the photography industry association (PIV) is pleased to state.”
The industry is much more than just the gear. Even though the industry still have giants the times when Kodak had a whole hall in the Cologne Fair Center is gone. The biggest camera manufacturers are the companies that make phones, like Apple and Samsung for example. The way we use photographs has changed a lot from the days of Kodak and film. I think Photokina just has to change. Big launches are mainly made before the fair. But of course those new products are displayed in Photokina for the first time. That attracts public.
Social media is a big part of photography nowadays and that is propably seen also in Photokina.
Its going to be interesting to see how the exhibitors and public will react on this change.
I made a video about my expectations and what I see to be interesting for me personally in the upcoming Photokina 2018. If you find this video worth watching, give it the thumbs up and subscribe to my channel.